RECRUITMENT DONE WRONG

CLIENT

HAYS RECRUITMENT

Launched a campaign to help Hays Recruitment compete against online platforms by highlighting that its business model of person-to-person job placement is better than the competition’s (which favours a tech-first, automated approach). The tongue-in-cheek approach resulted in 23% increase in B2B leads.

SELECTED DELIVERABLES

CAMPAIGN HIGHLIGHTS

Year: 2020

Industry: Human Resources

Media: Out of Home, Online, Direct, Print, Influencer Marketing, Public Relations